# Brand identity and writing references

Keep your voice and visual guidelines beside the work.

## Identity

Open Brand settings. Save the brand name, positioning, audience, colours and typography. The saved brand name appears in workspace identity areas; it does not change the legal billing entity.

## Voice and examples

Save tone, constraints and example posts. These are writing references. Saving them does not train an AI model or enable automatic content generation.

## Logos and references

Upload logos and guidelines to the brand-reference storage flow. Keep a legible source image; review the preview before saving. Reference storage is private, while publishing media can use public delivery URLs.

## Writing reference limits

Brand voice accepts up to 5,000 characters. Save up to 30 example texts, each up to 3,000 characters. Examples are references; adding one does not create, schedule or publish a post. Remove confidential client material before adding sample content.

## Logo and asset handling

Upload an actual logo rather than placing it inside an animated badge. Brand reference assets use private storage and temporary signed URLs. The sidebar displays a supported primary raster logo with its proportions preserved. A slow first image can reflect signed-link creation; subsequent views reuse the cached link.